Discover
We talk to a lot of people, ask a lot of questions and analyze every piece of data we can get our hands on to discover who you are and why you are better or different and then define a path to success. It can include:
- Goals and Objectives
- Situational and Competitive Analysis
- Brand and Outreach Performance Audit
- Research & Discovery
- Survey
Define
We take our discoveries and turn them into a guidebook of actionable insight and strategic direction. Typically, it includes definition of:
- Competitive market position and opportunities
- Outreach performance audit
- Target audiences, channel partners and their critical touchpoints
- Performance objectives and metrics
- Integrated marketing, media and creative strategies and tactics
- Brand platform, including position, proposition and key appeals
