Fly Santa Fe – Submitted by Stuart Kirk

In January of 2017 a group of Santa Fe and Taos citizens formed an organization to be known as the Northern New Mexico Air Alliance. The purpose of this Alliance was to grow services through the Santa Fe airport to stimulate and support economic development in Northern New Mexico. This was accomplished in large part by robust advertising and marketing. The problem was that this group of otherwise successful businessmen didn’t know where to start.

Lynn Komer saved the day. She quickly understood the situation and our goals. In a few short days she crafted a marketing and advertising plan which proved to be very effective over the contract term. The plan involved a combination of print, radio, billboard, digital and social media initiatives. Lynn and her team crafted attractive and effective handout collateral which were used in a number of marketing events. She wrote OpEd articles which were published in the newspapers, strengthening the case for improved air services. The result was a very successful campaign. Newly introduced flights between Santa Fe and Phoenix were operating at about 30% capacity when the campaign started. Those flights are now operating at 85% capacity.

I recommend PKPR and her team without reservation. We found she anticipated issues and managed them successfully. The entire PKPR team made themselves available when we needed to consult with them.

Stuart C. Kirk
Executive Director
Northern New Mexico Air Alliance